Privacy Policy

1. Who We Are

Vora Media Inc. ("Vora," "we," "us," or "our") is a performance marketing agency incorporated in the State of New York, with its principal place of business at 350 Fifth Avenue, New York, NY 10118. We operate the website located at https://aivopa.com (the "Site") and provide paid media management, ROAS optimization, Google Ads, Meta Ads, programmatic advertising, and related digital marketing services (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our Site, contact us, or engage us for Services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our Site.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Complete a contact, audit request, or proposal form on our Site
• Subscribe to our newsletter or marketing communications
• Engage us for Services and sign a client agreement
• Communicate with us by email, phone, or other means

This information may include your name, email address, phone number, company name, job title, billing address, payment details, and any other information you choose to provide.

2.2 Information We Collect Automatically

When you visit our Site, certain information is collected automatically through cookies, web beacons, and similar tracking technologies. This includes:

• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and exit pages
• Device and Technical Data: IP address, browser type and version, operating system, screen resolution, and device identifiers
• Location Data: Approximate geographic location derived from your IP address (city/state level)
• Ad Performance Data: If you arrive via a paid advertisement, we may record the campaign, ad group, and keyword that drove your visit for ROAS attribution purposes

2.3 Information from Third Parties

We may receive information about you from third-party sources, including advertising platforms (Google Ads, Meta Ads Manager), analytics providers (Google Analytics 4), and CRM or marketing automation tools. This data helps us understand the effectiveness of our campaigns and improve our Services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To provide, manage, and improve the marketing services you have engaged us for, including campaign setup, optimization, and reporting
• Communication: To respond to your inquiries, send proposals, deliver reports, and provide client support
• Performance Analysis: To measure ROAS, CAC, LTV, and other campaign metrics on your behalf and ours
• Marketing: To send you information about our services, case studies, and industry insights — but only where you have opted in or where we have a legitimate interest
• Legal Compliance: To comply with applicable law, enforce our Terms of Service, and protect the rights and safety of Vora and its clients
• Site Improvement: To analyze how users interact with our Site and identify opportunities to improve performance and user experience

We do not sell your personal information to third parties, and we do not use your personal data to make solely automated decisions that produce legal or similarly significant effects about you.

4. How We Share Your Information

We may share your information in the following limited circumstances:

• Service Providers: We share data with vetted third-party vendors who assist us in operating our business — including cloud hosting (AWS/GCP), analytics (Google Analytics), email delivery (e.g., Mailchimp), payment processing, and CRM platforms. These vendors are contractually obligated to process data only on our behalf and in compliance with this policy.
• Advertising Platforms: We work within Google Ads, Meta Ads Manager, and similar platforms on your behalf. Data shared with these platforms is governed by their own privacy policies.
• Business Transfers: If Vora Media Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.
• Legal Requirements: We may disclose your information if required to do so by law or in the good-faith belief that such disclosure is necessary to comply with a legal obligation, protect Vora's rights, or prevent harm.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our Site and improve your experience. For full details on the types of cookies we use and how to manage your preferences, please see our Cookie Policy.

You may disable cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of certain features of our Site.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our client relationships, comply with legal obligations, resolve disputes, and enforce our agreements. Specifically:

• Client data is retained for a minimum of 7 years from the end of the client relationship in accordance with New York business record-keeping requirements
• Website usage and analytics data is retained for up to 26 months
• Marketing inquiry data (non-client) is retained for up to 24 months from last contact

When data is no longer needed, we securely delete or anonymize it.

7. Security

We implement commercially reasonable technical, administrative, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (TLS/SSL), access controls, and regular security reviews.

However, no internet transmission or electronic storage system is 100% secure. You transmit data to us at your own risk. If you believe your security has been compromised, please contact us immediately at hello@aivopa.com.

8. Your CCPA Rights (California Residents)

If you are a resident of California, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights with respect to your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business or commercial purpose for collecting it, and the third parties with whom we share it.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
• Right to Opt Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising. However, if this changes, you will have the right to opt out.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, please contact us at hello@aivopa.com or call us at +1 212 555 0167. We will respond to a verified request within 45 days. You may make a request on behalf of yourself or, with proof of authorization, on behalf of another person.

9. Children's Privacy

Our Site and Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it. If you believe we have collected information from a child under 13, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date. If we make material changes, we will provide additional notice (such as by email to clients on record). Your continued use of our Site after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us: