Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to the site owner about how users interact with their pages.

In addition to traditional cookies, we may also use local storage, session storage, pixel tags (also called web beacons or tracking pixels), and JavaScript tracking code to collect similar types of information. For simplicity, we refer to all of these technologies collectively as "cookies" in this policy.

Cookies can be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They may be set by us ("first-party cookies") or by third parties whose content appears on our Site ("third-party cookies").

2. Why We Use Cookies

As a performance marketing agency, our use of cookies reflects our deep commitment to data-driven decision-making — both for our own site and on behalf of our clients. On aivopa.com, we use cookies to:

• Ensure the Site functions correctly and loads efficiently
• Understand how visitors interact with our content — which pages they visit, how long they stay, and where they come from
• Measure the effectiveness of our own advertising campaigns (including tracking ROAS for our own paid acquisition)
• Personalize your experience and remember preferences from previous visits
• Run retargeting campaigns to reach visitors who have shown interest in our services
• Improve our Site's content, performance, and user experience based on behavioral data

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Site to function. They enable core features such as security, form submission, and navigation. You cannot opt out of these cookies, as the Site cannot function properly without them.

Cookie Name	Provider	Purpose	Duration
__cf_bm	Cloudflare	Bot detection and mitigation; protects against automated attacks	30 minutes
XSRF-TOKEN	aivopa.com	Cross-site request forgery protection for form submissions	Session
aivopa_session	aivopa.com	Maintains your session state as you browse the Site	Session

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors use our Site so we can improve it. All data is aggregated and anonymized. These cookies do not identify you personally.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users; assigns a randomly generated Client ID	2 years
_ga_[ID]	Google Analytics 4	Maintains session state and campaign data for GA4 reporting	2 years
_gid	Google Analytics	Distinguishes users for 24-hour session tracking	24 hours
_gat	Google Analytics	Rate limiting — reduces requests to Google Analytics servers	1 minute

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our Site.

Cookie Name	Provider	Purpose	Duration
aivopa_prefs	aivopa.com	Stores user interface preferences (e.g., scroll position, form state)	1 year
aivopa_ref	aivopa.com	Records the source channel that referred you for attribution purposes	30 days

4. Third-Party Cookies and Tracking

Our Site may include content, functionality, or links from third-party services that set their own cookies. These include:

• Google Fonts — loads font files; may collect IP address data
• Google Tag Manager — manages and fires analytics and marketing tags; governed by Google's privacy policy
• Cloudflare — CDN and security provider; sets performance and security cookies
• LinkedIn Insight Tag — if active, tracks LinkedIn users for campaign attribution and retargeting

These third parties operate under their own privacy policies. We encourage you to review the privacy policies of Google (policies.google.com/privacy), LinkedIn (linkedin.com/legal/privacy-policy), and other relevant providers.

5. Advertising and Retargeting Cookies

As a performance marketing agency, we use advertising cookies to run and measure paid campaigns. These cookies help us track which ads led to visits on our Site and enable us to reach prior visitors with relevant follow-up advertisements.

Cookie Name	Provider	Purpose	Duration
_gcl_au	Google Ads	Conversion tracking — records whether a Google Ad click led to an action on our Site	90 days
IDE	Google DoubleClick	Retargeting — used to show relevant ads to users who have visited our Site	1 year
_fbp	Meta (Facebook)	Identifies browsers for Meta Pixel conversion tracking and retargeting	90 days
fr	Meta (Facebook)	Enables delivery and measurement of Meta advertising	90 days

You can opt out of interest-based advertising at any time through the Digital Advertising Alliance opt-out, Network Advertising Initiative opt-out, or through your Google Ad settings at adssettings.google.com.

6. Managing Your Cookie Preferences

You have several options for managing cookies:

Browser-Level Controls

Most web browsers allow you to view, manage, delete, and block cookies through their settings. Instructions for the most common browsers:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions

Note: Blocking all cookies may affect Site functionality and the quality of your browsing experience. Strictly necessary cookies cannot be disabled without impacting core Site features.

Opt-Out Tools

In addition to browser controls, you can use the following tools:

• Google Analytics Opt-Out Browser Add-on: tools.google.com/dlpage/gaoptout
• Meta's Cookie Settings: available via your Facebook account under Settings → Ads
• Your Ad Choices (YourAdChoices.com) for participating advertisers

7. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Currently there is no universally accepted standard for how websites should respond to DNT signals, and our Site does not currently alter its data collection practices in response to DNT signals. We will revisit this policy if a recognized standard emerges.

California residents may also exercise rights under the California Consumer Privacy Act (CCPA) with respect to data collected through tracking technologies. For more information, see our Privacy Policy.

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in the cookies we use, technology, or legal requirements. We will post any changes on this page with a revised "Last Updated" date. We encourage you to review this page periodically to stay informed about our use of cookies.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us: