Vora | New York Performance Marketing Agency

By the Numbers

Results We're Accountable to Every Single Day

300+ Brands Scaled

4.2× Avg ROAS Delivered

$100M+ Ad Spend Managed

38% Avg CPC Reduction

What We Do

Full-Funnel Performance Services

🔍

Google Ads

Search, Shopping, Performance Max, and Display campaigns that turn intent into revenue. ROAS-first bidding, advanced audience layering, and continuous A/B testing.

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Meta Ads

Facebook and Instagram campaigns built for DTC and ecommerce brands. Prospecting, retargeting, and dynamic product ads that lower CAC and scale LTV.

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Performance Creative

Ad creative that converts — not just looks good. We build, test, and iterate video, static, and UGC assets tied directly to ROAS performance data.

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CRO

Conversion rate optimization that amplifies your ad spend. Landing page testing, funnel analysis, heatmapping, and revenue-per-visitor optimization.

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SEO

Organic growth built to complement your paid media. Technical SEO, content strategy, and link acquisition that compounds returns over time.

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PPC Management

Full-service PPC across Google, Microsoft Ads, and programmatic channels. Bid management, negative keyword sculpting, and attribution modeling at every level.

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Social Media

Organic social strategy, content creation, and community management that builds brand equity and feeds your paid media audience pipeline.

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AI Automations

AI-powered campaign automation, smart bidding enhancement, predictive audience modeling, and automated reporting pipelines that save hours and improve performance.

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Why Vora

A New York Performance Team That's Allergic to Excuses

We built Vora because we were tired of agencies that delivered slide decks instead of revenue. Every campaign we run, every dollar we manage, every creative we test — it all comes back to one question: what does this return?

Our team has managed over $100M+ in ad spend across Google, Meta, and programmatic channels for 300+ brands — from DTC startups scaling to $10M ARR to enterprise brands protecting market share in hyper-competitive categories.

We're based in New York, obsessed with data, and structured to be fully accountable to the metrics that actually move your business.

Meet the Team →

01

ROAS-Obsessed

Every bid, every creative, every audience decision is evaluated against a single standard: return on ad spend. Brand vanity metrics don't pay payroll — ROAS does.

02

Data-First, Always

We don't act on gut feelings. Signal drives every optimization. Every recommendation is backed by statistical evidence before it becomes strategy.

03

New York Performance Mindset

Rooted in New York's competitive media market, our team knows how to fight for margin in crowded auctions and build scalable paid media systems that survive platform changes.

04

Full Transparency

Real-time dashboards. Weekly performance reports. No black boxes. If a campaign underperforms, you'll know exactly why and what we're doing about it.

Client Results

What Our Clients Say

“

Vora took our Google Shopping ROAS from 2.8x to 11.4x in four months. They rebuilt our campaign structure from scratch, fixed our feed, and implemented a bidding framework we'd never seen before. Best decision we made this year.

J

Jake R.

CMO, DTC Apparel Brand — Austin, TX

Google Ads • 11.4× ROAS

“

We were burning through Meta budget with a 1.2x ROAS. Vora rebuilt our creative testing framework, restructured our audiences, and launched a retargeting sequence that brought us to 7.6x in 90 days. CAC dropped 52% simultaneously.

S

Sarah M.

Founder, Wellness eCommerce — Los Angeles, CA

Meta Ads • 7.6× ROAS • 52% CAC drop

“

Vora doesn't just manage ads — they built us an entire revenue attribution system. We now know exactly which channel, creative, and keyword is driving LTV. We scaled ad spend by 3x in six months while maintaining our target CAC.

D

David K.

VP Growth, SaaS & DTC Brand — New York, NY

Full-Funnel • 3× Spend Scale • CAC maintained

Common Questions

Performance Marketing — Answered

Vora manages $100M+ in annual ad spend across Google, Meta, and programmatic channels for 300+ brands, achieving a 4.2x average ROAS and 38% average CPC reduction across its managed portfolio (2023–2025).

What is performance marketing?

Performance marketing is a results-driven form of digital advertising where you only pay — or measure success — based on specific outcomes: clicks, leads, purchases, or revenue. Unlike brand advertising, every dollar is tied to a measurable return. Vora specialises in Google Ads, Meta Ads, and programmatic channels engineered around ROAS and CAC targets.

What ROAS can I expect from a New York performance marketing agency?

ROAS varies by industry, margin, and funnel maturity. Across Vora's managed portfolio, we achieve a 4.2x average ROAS — meaning $4.20 in revenue for every $1 of ad spend. High-margin DTC brands often see 6x–10x; lower-margin or service businesses typically target 2x–4x. We set realistic targets in your first strategy session based on your actual numbers.

How much does performance marketing management cost?

Vora's management fees start at $1,500/mo (Starter), $4,000/mo (Growth), and $8,000/mo (Scale). These cover strategy, campaign management, creative direction, reporting, and ongoing optimisation. Ad spend is billed separately directly to your accounts — we never mark up media. Most clients see positive ROI on management fees within the first 60–90 days.

What's the difference between Google Ads and Meta Ads?

Google Ads captures demand — people actively searching for your product or service. Meta Ads (Facebook and Instagram) creates demand — reaching people before they search. The strongest performance marketing programs use both: Google for high-intent conversion and Meta for top-of-funnel prospecting and retargeting. Vora manages both channels under a unified ROAS framework.

How long does it take to see results from paid media?

Most clients see meaningful performance improvements within 30–60 days of launch as campaigns gather data and algorithms optimise. Significant ROAS gains typically emerge by month two to three. Long-term compounding results — lower CPCs, stronger Quality Scores, smarter audiences — build over 6–12 months. We provide weekly reporting so you track progress transparently from day one.

Why choose a New York performance marketing agency?

New York agencies operate in one of the most competitive ad markets in the world — that pressure breeds sharper strategy. Vora's team has managed campaigns across finance, fashion, SaaS, DTC, and hospitality in hyper-competitive NYC verticals. That experience translates directly to better results for clients in any US market. We've managed $100M+ in ad spend and scaled 300+ brands since 2020.

Maximize ROAS. Minimize CAC.